The mottos were: “The cars with the Bumblebee stripes” and “Run with the Pack.” Moreover, the manufacturers literally visualized their statements: they stuffed cars with improved units and applied wide and narrow stripes to the rear of the vehicles. Involvement in the hive and the swarm of bees, capable of rapidly flying, was previously emphasized by the brand’s slogans that accompanied the image of a bee in advertising.
#Skat pack logo Patch#
Later, the badge began to be used as a patch on jackets and cases. To that end, Chrysler has gone to great lengths to show off the coolness, the great potential, and the eccentricity of its line of vehicles. The club is called “The Hive” and is also associated with a bee, the image of which flaunts on the grille of powerful cars. This fact confirms the presence of a fan community of fans of such sports cars. “Scat” is a verb meaning “to leave,” “to move quickly,” “to leave instantly.” And “pack” is taken from the famous music group Rat Pack and aims to consolidate buyers and instill in them a sense of unity. The name is formed from the play of meanings. Only cars that gave out a 14-second dash for a quarter mile from the start could receive such a label. The advertising agency Ross Roy was involved in launching the campaign and suggested the name “Scat Pack.” At first, it was a marketing term designed to emphasize the power and promote the reputation of the ferocious Dodge series. The package includes carb-like elements inside the cabin, leather seats, heated steering wheel, all-season tires, wide-body fenders, 20-inch aluminum wheels, a powerful engine, adaptive damping suspensions, exhaust with heat sink, special cold air intake system, power mirrors with manual-folding and much more. However, the Scat Pack is tuning and the re-equipment of cars for other technical characteristics with increasing capabilities.
Tuning could be removed at any time and no cost, but it quickly found demand among the population and allowed the manufacturer to sell 96,100 copies of the Dodge Charger and more than 17,000 of the Dodge Charger R / T in just a year. And in order to distinguish them from the rest, the manufacturer placed an image of a bee and unique stripes on the body on the radiator grille.
Customers received powerful dream cars at the muscle car level for a surcharge. Chrysler Corporation decided to introduce a tuning package for its passenger cars selectively to increase sales.
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